Every business owner knows the key to success is keeping customers happy. Running a business costs money and one needs to invest in order to make money. Companies invest in marketing, which requires a sufficient budget and adequate planning. A good marketing plan will lead to sales, making profit.
Companies think of multiple ways to maximize their profit while minimizing costs. Marketing is one of the biggest expenses a company may have. Among the different methods you can use to market is SMS, and if done correctly it can save you millions while also making you millions.
SMS is a means of communication that makes use of alphanumeric characters to send messages. Companies adopt SMS as a quick way to pass information to their customers. It has become popular since you can access most people with SMS, since almost everybody has a mobile phone, increasing the reach for their business.
How Can SMS Save Your Business Millions
With SMS marketing, you can gather customer feedback, notify customers about events, appointments and even send confirmations. Below are just four ways to make the most of SMS to save you millions.
1. Feedback
It’s important for businesses to know what their customers think about them. This can be difficult to gauge sometimes as it requires time, dedication, commitment and money that goes into conducting a survey. But, with the use of SMS, conducting a survey has now become so much easier. You can obtain feedback easily and so much quicker, with very little cost. You can setup questionnaires and automatically send messages in bulk to a large audience.
2. Advertising/Marketing
SMS allows us to make our customers aware of new products or offers that would be beneficial to their needs. This is one of the main rewards that SMS gives us. With the use of SMS Marketing, businesses can cut back on the cost of advertising as SMS is cheaper and equally effective. If you keep a record of what your customers purchase, it is easy to create a targeted campaign that will have more impact than a general campaign.
3. Reminders
You can use SMS to remind customers about appointments. Missed appointments may cost companies to miss out on cash, especially if your business involves dealing with customers on an appointment basis. In some instances, a missed appointment can even cause a chain reaction of messed up timing loosing the opportunity to make money. Will you send a delegate to remind your clients about a meeting? Well, SMS can meet these needs. You can automatically send custom remainders to your clients to remind them about their appointments.
4. Confirmations
We’ve all been customers before, and we know how frustrating it is when expecting a delivery or not show if our purchase was entirely successful in the first place. This may cost us a whole productive day while a delivery only takes just a few minutes. With SMS, a text can be sent to a customer once an order is in processing, ready to be shipped, and being delivered. This benefits the customers and keeps them from being fed up with waiting. It’ll show that you value your customers’ time and increase chances of them using your service again.
With Sema, you can integrate your eCommerce shop with our SMS service to send such reminders.
