Bulk SMS is simply a service that enables sending multiple sms to a large number of audience at once.
This is used in businesses to deliver SMS safely and directly to customers to notify them about their products, events, services, offers, provide marketing campaigns. This is the best solution for sending out a high volume of messages in one go.
It is described as ‘Bulk’ because they are, well, sent in bulk. Although it is not always the case, since they can also be tailored and be sent to one customer. SMS messages are bought in bulk, which is much cheaper than regular text messages used on an individual mobile phone for personal communication. In the same time, much cheaper and more effective than bulk email marketing.
Companies use SMS service ideally for advertising and marketing, and reaching out to customers informing them about events on a regular basis. It is so easy to use, you just need to select a provider (You can Get started with Sema), create a free account and start sending messages in a matter of seconds. The providers will provide you with access to statistic and real time reports to give you an overview of marketing success.
The benefits of Bulk SMS
- Low operational costs
- Gathering loyal customers
- Competitive advantage
- Good Return of Investment
- Good value for money
Bulk SMS is so popular because it’s so easy to send and receive text message, it does not require any specific knowledge or technical literacy. This makes it an ideal communication channel to reach out to your customers.